Botika AI

The Challenge

Botika AI is a cutting-edge Indonesian AI company offering a suite of B2B products including Omnichannel, Text-to-Speech, WhatsApp Business Solution, Chatbot, and Anima. While the products were technically strong, the SEO operation was unstructured and lacked a clear strategic framework. There was no centralized documentation, no defined content workflow for writers, and no systematic approach to building search visibility. After aligning directly with the CTO on the strategic direction, I was tasked with architecting Botika's entire organic search presence from the ground up.

My Approach

I structured the engagement across four progressive phases, beginning with deep research and culminating in organizational knowledge transfer:

• Phase 1: Research and Content Architecture. Conducted comprehensive keyword research and competitor analysis across 6 product verticals, accumulating 7,000+ refined target queries (WA: 200, Omni: 150, TTS: 4,997, Chatbot: 231, Anima: 192, AI: 1,583). Created structured SEO content briefs for the writing team, each containing primary and secondary keywords, a meta title, meta description, URL slug, CTA copy, and both internal and external link guidance. Simultaneously served as editorial lead, reviewing and editing published articles to maintain quality standards.
• Phase 2: Content Operations and Technical Enhancements. Managed the editorial publication schedule and sourced all supporting visual assets including featured images. Conducted hands-on QA testing of Botika's AI voice generator (Voicebotika) and authored demo sample publications alongside SEO review articles for each character, covering use cases, sample audio, tips, and character selection guidance. Authored conversion-optimized CTA copy and built dynamic JavaScript logic that detected user device type to serve the correct app download link. Applied targeted CSS adjustments to address UX friction points across relevant pages.
• Phase 3: Technical SEO and Off-Page Execution. Updated the PHP codebase to enforce SEO technical compliance including URL structure and asset naming conventions. Built and executed a custom link-building strategy to grow the site's domain authority. Conducted a comprehensive SEO audit and delivered a prioritized technical remediation roadmap covering: custom meta title and description support for blog pages, URL canonicalization and trailing slash consistency, invalid routing and broken link resolution, AVIF image format adoption, and mobile CSS rendering fixes for Omnibotika.
• Phase 4: Knowledge Transfer and Team Enablement. Built Botika's internal SEO documentation hub, establishing standardized guidelines for keyword research, on-page SEO, content creation workflows, and advanced prompt engineering techniques using structured prompting strategies. Delivered one-on-one mentoring sessions to 3 fellow interns, guiding them through the full SEO operations pipeline.

The Outcome

By combining NLP-friendly on-page optimization, targeted off-page link acquisition, and technical remediation, Botika's organic search performance grew 3x over the engagement. The team secured Rank 1 to 3 positions for high-value keywords across the Omnichannel, TTS, and WhatsApp Business Solution verticals. Beyond the metrics, the SEO documentation hub and intern training program created a lasting operational foundation for Botika's content team to build upon independently.