AFP.one
A personal tech blog built from the ground up to sharpen SEO, analytics, and generative AI prompting skills. Received two awards in 2023.
- Role
- Dev & SEO Strategist
- Timeline
- 2023 — 2024
- Type
- Personal Project
- Team
- Solo
Full case study coming soon. This entry is a preview of the project scope and achievements.
AFP.one was a personal tech blog built from scratch with the primary goal of sharpening real-world SEO, analytics, and generative AI skills. The entire infrastructure, from domain and hosting to CMS configuration, was set up and managed independently across a distributed 3-server architecture: separating media assets, the database, and the Ghost backend for performance and maintainability.
- Ran a personal tech blog focused on technology topics to practice on-page, off-page, and technical SEO, along with analytics and AI-assisted content creation.
- Performed ongoing keyword research, SEO audits, and metric evaluation while experimenting with generative AI to produce engaging, informative content and analyzing content for quality and relevance.
- Replaced Ghost's default Nginx with a custom LiteSpeed server configuration, optimizing caching rules and response performance.
- Engineered custom routing and permalink structures to achieve SEO-friendly URLs, working around Ghost's limited native routing support.
- Customized a premium theme, improvising the codebase for better SEO performance and enhancing the UI/UX to improve readability and engagement.
- Designed the information architecture (site architecture) to ensure logical content categorization and optimal crawlability.
- Implemented correct semantic HTML and structured data to support SEO rich snippets and improve search visibility.
The blog earned two awards in 2023, validating the SEO and content strategy approach applied throughout the project.